Pain Points: What You Must Know About Your Potential Clients
How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You…
Read MoreCopywriting 101: Features vs. Benefits (And How to Know the Difference)
If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. We want to share all the great things about our new…
Read MoreThe Art of the Soft Sell: How to Get the Click Without (Really) Asking for It
We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what…
Read MoreSeven Surprising Places You’re Using Copy Writing (And You Probably Don’t Realize It)
When you hear the word “copy writing” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact…
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