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Copywriting 101: Features vs. Benefits (And How to Know the Difference)

If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. We want to share all the great things about our new…

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Email Subject Lines That Increase Your Open Rates

It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read…

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Automated Follow-Ups Make the Next Step a No-Brainer

As any smart business owner knows, the key to passive income is a well-established (and full) funnel. So of course you’ve optimized your opt-in pages and monetized your download pages…

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Seven Surprising Places You’re Using Copy Writing (And You Probably Don’t Realize It)

When you hear the word “copy writing” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact…

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Recent Posts

  • Pain Points: What You Must Know About Your Potential Clients
  • Copywriting 101: Features vs. Benefits (And How to Know the Difference)
  • Email Subject Lines That Increase Your Open Rates
  • The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It
  • Automated Follow-Ups Make the Next Step a No-Brainer

About Me

About Me

My name is Jeff Dedrick and I have been an entrepreneur with my own businesses for over 33 years. If you want to more customers and more sales in your business then I can help you.

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Latest Posts

  • Pain Points: What You Must Know About Your Potential Clients

    February 24, 2018
  • Copywriting 101: Features vs. Benefits (And How to Know the Difference)

    February 20, 2018
  • Email Subject Lines That Increase Your Open Rates

    February 18, 2018
  • The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It

    February 16, 2018

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  • About Me
    About Me

    Jeff Dedrick is a small business expert with over 30 years experience owning real world businesses and online businesses who will help you double your sales in 10 months.

  • Latest Posts
    • Pain Points: What You Must Know About Your Potential Clients

      February 24, 2018
    • Copywriting 101: Features vs. Benefits (And How to Know the Difference)

      February 20, 2018
    • Email Subject Lines That Increase Your Open Rates

      February 18, 2018
    • The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It

      February 16, 2018
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