Pain Points: What You Must Know About Your Potential Clients
How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You…
Read MoreCopywriting 101: Features vs. Benefits (And How to Know the Difference)
If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. We want to share all the great things about our new…
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